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Spike Lee's Ad Agency Reaches Out To The Underground Hip Hop

Spike Lee's advertising agency, Omnicom Group's Spike DDB, has partnered with goldmic.com, a hip-hop social networking site, to bring new brands to the five-year old site.

The partnership also means that Spike DDB clients, who include Pepsi, Turner Networks and Johnson and Johnson, may be offered the option of advertising on the site. "We will certainly consider how to approach our clients," said Joel Johnson, managing director, of New York based Spike DDB.

Current advertisers include Nike and the upcoming Vin Diesel film "Babylon A.D.". According to Johnson, goldmic.com will begin targeting categories such as apparel, entertainment, consumer electronics and education.

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